University of Blogging: A Proposal for President Esteban

There are always larger spheres outside of the ones we tend to live in. The same goes for the blogging sphere. As more and more individuals and organizations implement blogs into their communication with their readers and customers, the need of the blog becomes more prominent. Seton Hall University professors are highly credited in their own respective fields. However, when promoting their achievements, the university does so through the Seton Hall’s Twitter. Through Twitter, people only get a faceless, impersonal, and ambiguous interaction. Which is why the blog can serve as a means for President Esteban to not only bridge the gap with students, parents, and the surrounding community but also use the blog to propel professors upwards. A university president blog shares similarities to a blog run by a president of an organization. Both blogs put the heads of organizations at the forefront in terms of communication in order to “help you build trust among your audience,” and for President Esteban that also means being able to “display the best aspects” of Seton Hall. Those best aspects being the professors at Seton Hall.

In using the blog, there would be three things that President Esteban would have to do in order for it not only to be considered a blog. but also be a successful blog. The first is the blog has to be updated frequently that displays posts in reverse chronological order. The next characteristic is that each post must contain a headline and a body. Within these posts it is necessary for links to other related news or information to be embedded. And finally blogs need to have link that allows for readers to comment on what the blogger is writing about. It is out of the third characteristic that a blog gets its definition. Blogs are the easiest way to allow a constant flow of back and forth communication. Readers would have direct access to President Esteban and any answer or post he would write would be done unfiltered. This would take away from the censored view people have of the university and turn it into an “image of a business as being composed of real people,” allowing the president “to come alive in [his] posts.”

They have become good public relations tools because of the personalized aspect that they offer. President Esteban becomes the direct link to the university itself. And in this role he has the ability to showcase the professors at the university to his audience that trusts him and respects his honestly through his posts. If the trust he has gained through the blog can carry over to the professors then the chances of them being respected and  be “called upon for news interviews, in each of the mainstream media.” 

The audience coming to this blog would vary tremendously as well. Students, parents, professors themselves, and reporters would all serve as the presidents audience. He would not only become a voice for the university but also the professors who teach here. Through his posts he would instill the sense of transparency and honesty that would have gained him his audience onto his reporting of professors and their achievements. Not only would he draw attention to the good the college is doing through its professors, but his role as a leader would be cemented as he goes out of his way in order to have to communication with whoever, rather than waiting for them to come looking for an answer only to be met with someone answering back on Twitter.

Examples of other university president blogs:

Video on creating a blog:




Twitter Scavenger Hunt at Seton Hall

Hello all. Olivia and I were partners for the Twitter Scavenger Hunt. Below is a summary of our experience.

Twitter Scavenger Hunt Reflection:
As Communications majors, Fahy is one of the only buildings we’ll probably step foot in on a given day. But what we loved about this assignment is that it forced us into a larger world, even if it meant getting lost in McNulty Hall looking for the elevator back down.

Olivia and I think that with social media growing to the size it is today it is easy to lose sight of everything that is happening off of the internet. As future journalists or PR practitioners we need to use social media in order to do our jobs in a more efficient way. But that doesn’t mean we don’t have to walk around for hours looking for the right quote, people, or pictures. One of the challenges we faced was finding the right moment for our tweets. Of course we could have asked anyone within a three foot radius to answer questions, but we knew that we had to push ourselves to get out of our comfort zones and find the right people.

Overall, the assignment was engaging in every way possible. We loved talking to people and hearing what they thought about social media or about what is happening around our campus. It was awesome stumbling upon President Esteban and being able to have a conversation with him as students. Even though I got lost, exploring McNulty Hall was breathtaking. And being avid lovers of South Orange, Olivia and I couldn’t be more than happy going to the Village Trattoria for some delicious slices. And we hope we’ll still graduate in time after rubbing the boot in time after stepping on the seal. We learned a lot and we really loved that we were able to showcase the world beyond Fahy.

Our tweets:
Below is an embedded display of our tweets showcasing our scavenger hunt through the campus of Seton Hall and of South Orange.

Our reply to another group:
Below is one of the replies I made to Marianne’s tweet about Seton Hall’s Immaculate Conception Chapel.

Our favorite tweets from another group:
Below are five of the tweets that we either found aesthetically pleasing or interesting.

Extra Credit Video:
For our extra credit video we did a time-lapse of what you should do when you step on the seal.