Class Assignment: Press Release




March 28, 2017

New restaurant opens its doors to a college centered community

SOUTH ORANGE, NJ – Burgers Grilled Right (BGR) will be offering free french fries every Friday in April to Seton Hall University (SHU) students who present their student ID’s when visiting and purchasing a hamburger at the BGR location in South Orange, NJ.

Student Fry-Days will be the restaurant’s first event since opening in December of 2016. Working together with SHU administration, BGR seeks to recognize the strength of the University student community and its role in unifying the relationship between the students and South Orange neighborhood. Since opening, BGR has not only brought the student community together to celebrate their school pride, but given students a diverse range of food that has been lacking in South Orange. With only one other burger place, students now have an option to choose where they feel closest to SHU.

Matthew McCullum, general manager of BGR in South Orange, has taken on a primary role of bringing this partnership into fruition. “Since before opening up our doors in December we knew that the key to the heart of this town was through the students,” said McCullum. “We love having them and we wanted to them to enjoy their Friday nights out with some golden crisp fries. Seton Hall and its students have been a part of South Orange’s for a long time and we hope to as well.”

BGR will hold an opening event on April 7th. This promotion will apply to any burger purchased from the menu. More information regarding the event and the Student Fry-Days please visit or visit us in person on South Orange Avenue.

About Burgers Grilled Right: Burgers Grilled Right is a restaurant operating since 2008, focused on hand-crafting signature burgers, cooked to order and fresh for customers looking for that perfectly grilled burger. With locations all around the United States, BGR has won various Best Burger and Best Fries awards. South Orange is the first New Jersey location for BGR, as they hope to expand franchises to other town and cities in New Jersey. For more information on events and promotions follow BGR Instagram, page at

Contact Information
Nicholas Mariano
Burgers Grilled Right PR Assistant, East Coast
Phone: 862-341-9849
Twitter: @nicholasmarian0


Social Media Element Instagram Page:

As part of the campaign, I would have Burgers Grilled Right create an Instagram page in order to promote and spread the word among the community. The pictures used were not my own and are taken from’s coverage of the restaurant.

I think for ideas of possible things that can be done for the social media release would be making a video for YouTube and Facebook showcasing the cooking done in the restaurant and incorporating the Pirate into the video coming into the store to get his order of free fries.


How PokemonGo became PokemonNo.

The two members of team #PokemonNoMore are: Olivia Lason and Nicholas Mariano.

The topic we choose was the mobile game sensation, PokemonGo, and how “trainers” around the world hardly sign in since its initial popularity. We believe that the topic is timely since PokemonGo has recently released an update that adds a selection of new Pokemon to catch (something the community have been asking for since its release). Since the craze was prominent on campus during the Summer, we thought it would be interesting to see where students stand on the game.

The questions that were asked:
1.) Have you ever played PokemonGo?
2.) How do you think the platform could be better? What did you like about the platform?
3.) Why do you think it’s lost a lot of its appeal?

We selected these questions because they encompass where students stand on the issue. The first questions establishes whether or not they’ve ever played the game. The second shows how invested they were. Depending on their answer for this question the feedback could be fully elaborate on the player’s personal feelings. And the third question addresses whether or not they are still a part of this community and provides feedback to why the mobile game has struggled.

The hashtag that we used for our Live tweets was #PokemonGo. By directly linking our posts to the games tweet feed, players are allowed this exclusive avenue back to the game. The interest in the hashtag translates into reigniting interest in going out to play again.

College campuses are not new to social trends. If anything often times they encase them in a bubble and allow for it to go out of control. Seton Hall University was witness to this last Summer when PokemonGo was released. This craze managed to have students glued to the screens of their phones, swiping their fingers up to catch Pokemon. But the change over the course of a few months is drastic.

Students across Seton Hall agree that PokemonGo’s glory days are long behind them. With their first major update in months just released, the lack of features and expansion has seen students and frequent seasonal players leave in drones from the gaming platform. But with Niantic’s attempt to bring back all these users comes a sense of the game’s lifespan wearing thin.

“The game went on for a while without [Niantic] really adding new Pokemon or updating the game in any major way,” said Daniel, a Sophomore at Seton Hall University. “I know they recent have [added new Pokemon] which is why people have gotten back into it, but there was just a long gap between adding new things.”

The game’s main appeal to users was the idea of being able to get out of the house in order to catch the Pokemon.

“I liked how you had to travel to really catch the Pokemon,” said David, a junior on campus. “It kind of made it seem like the ‘gotta catch them all’ aspect of it was there.”

Along with the craze where various concerns involving safety. Many incidents were reporting of players getting hurt due to the game being a distraction. These incidents did prompt Niantic to include safety warnings within the game itself in order to warn users of the potential risks associated with the game.

“I feel they should [have] provided the health risks that are attacthed to [playing the game],” said freshman Shamika.

PokemonGo still maintains a large audience with its devoted community of users. But Niantic will surely be aiming to bring back the millions of users that downloaded the app during the summer. They can only hope that the recent update adding new Pokemon into the fray is enough to catch all those users.