University of Blogging: A Proposal for President Esteban

There are always larger spheres outside of the ones we tend to live in. The same goes for the blogging sphere. As more and more individuals and organizations implement blogs into their communication with their readers and customers, the need of the blog becomes more prominent. Seton Hall University professors are highly credited in their own respective fields. However, when promoting their achievements, the university does so through the Seton Hall’s Twitter. Through Twitter, people only get a faceless, impersonal, and ambiguous interaction. Which is why the blog can serve as a means for President Esteban to not only bridge the gap with students, parents, and the surrounding community but also use the blog to propel professors upwards. A university president blog shares similarities to a blog run by a president of an organization. Both blogs put the heads of organizations at the forefront in terms of communication in order to “help you build trust among your audience,” and for President Esteban that also means being able to “display the best aspects” of Seton Hall. Those best aspects being the professors at Seton Hall.

In using the blog, there would be three things that President Esteban would have to do in order for it not only to be considered a blog. but also be a successful blog. The first is the blog has to be updated frequently that displays posts in reverse chronological order. The next characteristic is that each post must contain a headline and a body. Within these posts it is necessary for links to other related news or information to be embedded. And finally blogs need to have link that allows for readers to comment on what the blogger is writing about. It is out of the third characteristic that a blog gets its definition. Blogs are the easiest way to allow a constant flow of back and forth communication. Readers would have direct access to President Esteban and any answer or post he would write would be done unfiltered. This would take away from the censored view people have of the university and turn it into an “image of a business as being composed of real people,” allowing the president “to come alive in [his] posts.”

They have become good public relations tools because of the personalized aspect that they offer. President Esteban becomes the direct link to the university itself. And in this role he has the ability to showcase the professors at the university to his audience that trusts him and respects his honestly through his posts. If the trust he has gained through the blog can carry over to the professors then the chances of them being respected and  be “called upon for news interviews, in each of the mainstream media.” 

The audience coming to this blog would vary tremendously as well. Students, parents, professors themselves, and reporters would all serve as the presidents audience. He would not only become a voice for the university but also the professors who teach here. Through his posts he would instill the sense of transparency and honesty that would have gained him his audience onto his reporting of professors and their achievements. Not only would he draw attention to the good the college is doing through its professors, but his role as a leader would be cemented as he goes out of his way in order to have to communication with whoever, rather than waiting for them to come looking for an answer only to be met with someone answering back on Twitter.

Examples of other university president blogs:

Video on creating a blog:




Twitter Scavenger Hunt at Seton Hall

Hello all. Olivia and I were partners for the Twitter Scavenger Hunt. Below is a summary of our experience.

Twitter Scavenger Hunt Reflection:
As Communications majors, Fahy is one of the only buildings we’ll probably step foot in on a given day. But what we loved about this assignment is that it forced us into a larger world, even if it meant getting lost in McNulty Hall looking for the elevator back down.

Olivia and I think that with social media growing to the size it is today it is easy to lose sight of everything that is happening off of the internet. As future journalists or PR practitioners we need to use social media in order to do our jobs in a more efficient way. But that doesn’t mean we don’t have to walk around for hours looking for the right quote, people, or pictures. One of the challenges we faced was finding the right moment for our tweets. Of course we could have asked anyone within a three foot radius to answer questions, but we knew that we had to push ourselves to get out of our comfort zones and find the right people.

Overall, the assignment was engaging in every way possible. We loved talking to people and hearing what they thought about social media or about what is happening around our campus. It was awesome stumbling upon President Esteban and being able to have a conversation with him as students. Even though I got lost, exploring McNulty Hall was breathtaking. And being avid lovers of South Orange, Olivia and I couldn’t be more than happy going to the Village Trattoria for some delicious slices. And we hope we’ll still graduate in time after rubbing the boot in time after stepping on the seal. We learned a lot and we really loved that we were able to showcase the world beyond Fahy.

Our tweets:
Below is an embedded display of our tweets showcasing our scavenger hunt through the campus of Seton Hall and of South Orange.

Our reply to another group:
Below is one of the replies I made to Marianne’s tweet about Seton Hall’s Immaculate Conception Chapel.

Our favorite tweets from another group:
Below are five of the tweets that we either found aesthetically pleasing or interesting.

Extra Credit Video:
For our extra credit video we did a time-lapse of what you should do when you step on the seal.

Quiz #2 Post

Collaborative journalism is beginning to grow in the field as a means to combat the growing prevalence of social media. This form of journalism consists of journalists (not necessarily belonging to the same publication) coming together in order to complete a story. Although seemingly vague, in principle it involves journalists not writing the story exactly, but having the writer interact with these other journalists in order to gain a better perspective on the story being written.

A perfect example of collaborative journalism is the example of the Panama Papers that is discussed on Wikipedia. The main writer was sent the leaked documents of all these off-shore accounts but there was simply too much content to flip through in order to get a concise story. So in order to filter through all the documents journalists from around the world and different journalism organizations helped go through the documents in order to find the important newsworthy bits so that the writer could use in the finished and published piece.

Collaborative journalism isn’t like citizen journalism. Although it does enlist the aid of different people in order to get the story finished, the people aiding the writer are journalists rather than everyday people. The articles call for the importance of collaborative journalism now more than ever for various reason. Aside from this collaborative process ultimately bettering the story, many journalists use this method as a means to work around the financial restrains that many news organizations currently face. But many journalists that have written stories using collaborative journalism have prospered by winning awards for their new stories. It allows for a better insight to the story when there is more than one point of view being offered to arrange the facts and information.

Journalism or: How I learned to stop worrying and love social media

Almost any article published relating to journalism calls attention to its decline over the past decade. As an aspiring journalist, it can be conflicting to have the world of a decaying communication field fold right before my eyes. The three readings only live up to offering a less than hopeful view of journalism. However, what they also do is show how there is still hope hidden within journalists and their inclination to embrace social media and the changing technological world.

When considering it, there is a better chance to be a journalist by being an everyday consumer of media and news. Being that journalism has always be constructed around the idea that those in the field create the system, with the introduction of social media “incorporating non-journalists into the news system” is only the next logical step in cutting costs and ensuring publications have a new lifeline. Social media is the medium that allows this to happen while simultaneously breaking journalism apart. There is no denying that it is a double edged sword that easily has the ability to within a few years drastically change journalism but it is also necessary to adapt to it and incorporate it as much as possible to meet audiences directly where they’re getting their news.

But I see the influx of social media into the world of journalism as the gates being opened but still keeping gatekeepers (journalists) at the front to make sure what is being shared by the citizen journalists around the world. This “mutualisation of news” is what many in the industry seem to fear but by opening up to contributions and “crowd-sourcing” allows news organizations to continue to fight against social medias that aggregate news.

Social media is driving audiences away from traditional print news and from going directly to an organization’s website and print advertisers have been jumping ship for the past decade. And neither journalists or citizen journalists can really bring back millions of people getting their news from social media sites such as Facebook and Twitter. With newspapers being bought and sold off at frequent rates journalists need to acknowledge that they “can no longer rely on their employers” to support them through this fight for survival. While most employers focus on laying-off staff and subsidizing roles,  it’s up to the journalist to reach out to the audience rather than standing from afar in a tower.

Social media may be what’s destroying the profession but they have to use it in order to reach as much people directly and giving them the news how and where they want it. Once they realize that audiences want to be in control of “what they read” and “be able to contribute content and opinions,” of their own then all those people who left the traditional news structure can start coming back. But as social media continues to grow at an alarm rate the leap of faith has to be taken and journalists have to put their trusts in the everyday person.